Advertisers will grow their spending on digital traffic up to $645B by 2024. However, low CPM rates for traffic still cause big concerns to many website owners. You need to drive millions of impressions to stay afloat.
Adsterra has always been a genuine alternative to AdSense that does not require huge amounts of traffic. Our publishers can boast of having substantial CPM (it hits $75 for some GEOs). But we never promise big money right here right now. Can a website make some $3000 monthly? Indeed. You can make even $6K and $10K. Publishers who know how to manage traffic, use SEO, and what metrics to boost earn a lot.
So what must a publisher learn about low CPM? What pro hacks can webmasters apply to their website traffic growth strategy? You’re about to find out! We’ve worked out a checklist of possible reasons for low CPM issues and how to troubleshoot them. Dive in!
What is CPM for publishers?
Let’s keep it short and sweet: CPM means “cost-per-mille” or “cost-per-thousand” impressions. It marks how much publishers are paid for every 1,000 ad views.
Important! If users open the web page and never scroll till they really see ads, this is not an ad impression. Save this memo on how Adsterra counts ad impressions to learn more.
Who decides on the CPM rate for publishers?
These are not ad networks that decide how much to pay for your traffic. Then, who does? In the ecosystem ADVERTISER ↔️ AD NETWORK ↔️ PUBLISHER, these are advertisers who determine the amount of payout.
Advertisers might bid highly for your traffic, and they might lose their interest. Ad networks indicate those changes and update the cost for 1,000 impressions rates for publishers.
Publishers know that their rates can change even within one day. So, what impacts the core metric, and why do some publishers get “low CPM”? Carry on reading!
Top factors that can determine high or low CPM
Why do advertisers pay less or more for traffic? They come up with a solution to increase or decrease a payout taking into account multiple factors. These factors are tightly linked and influence each other. Let’s explore the most common of them so you can get the whole picture.
1. User engagement
User engagement comes both from